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Dhoni’s viral clip surges Candy Crush craze: 3.6M Downloads

MS Dhoni posted a video on his Instagram account on June 25, showing him playing Candy Crush Saga on his phone.



Candy Crush

Discover how a viral clip of MS Dhoni playing Candy Crush has sparked a surge in the game’s popularity.

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In today’s interconnected world, the power of social media and celebrity influence is undeniable. One recent example of this phenomenon occurred when former Indian cricket team captain Mahendra Singh Dhoni posted a video of himself playing Candy Crush on his social media accounts. The response was nothing short of astonishing, as the popular mobile game experienced a massive surge in downloads, with over 3.6 million new installations within a mere three hours. This unexpected turn of events highlights the incredible reach and impact that influential figures can have in promoting products or services.

The Power of Celebrity Influence:

Celebrities, particularly those with a massive fan following like MS Dhoni, have the ability to significantly influence consumer behavior and popularize products or services. Dhoni’s endorsement of Candy Crush through his video not only caught the attention of his millions of fans but also generated curiosity among others who might not have been familiar with the game. This demonstrates the power of social media in creating viral trends and quickly disseminating information to a wide audience.

Also, read: Real Madrid named world’s most valuable football club.

The Viral Effect:

Within minutes of Dhoni’s video being shared, it started to spread like wildfire across various social media platforms. Fans enthusiastically shared and commented on the video, expressing their excitement and admiration for Dhoni’s gaming skills. The combination of his star power and the addictive nature of Candy Crush resulted in a viral effect, prompting millions of people to download and try the game for themselves.

Instant Surge in Downloads:

The impact of Dhoni’s video on Candy Crush’s downloads was nothing short of remarkable. Within the first hour after the video was posted, the game witnessed an influx of over a million downloads. This number skyrocketed to an astonishing 3.6 million within just three hours. Such an enormous surge in such a short period of time is a testament to the incredible influence of Dhoni and the power of social media to drive consumer behavior.

Implications for Marketing and Advertising:

The success of Candy Crush’s viral moment after Dhoni’s video holds several valuable lessons for marketers and advertisers. It highlights the importance of utilizing influential figures and celebrities to promote products and services. However, it’s crucial for brands to choose ambassadors who align with their target audience and resonate with their values. In this case, the combination of Dhoni’s status as a beloved cricket icon and the game’s appeal to a wide demographic proved to be a winning formula.

Furthermore, this event emphasizes the need for businesses to have a strong online presence and an effective social media strategy. The ability to quickly capitalize on a viral moment can significantly boost brand recognition and consumer engagement. Companies should actively monitor social media trends and be prepared to leverage unexpected opportunities as they arise.

The Future of Influencer Marketing:

The impact of celebrity endorsements and influencer marketing is likely to continue growing in the future. As social media platforms become increasingly prevalent and influential in our lives, the ability of celebrities to shape consumer behavior will only become more potent. However, it’s important to maintain a balance and ensure that endorsements are authentic and credible, as consumers are becoming more discerning and demanding transparency from influencers.


The rapid surge in downloads experienced by Candy Crush following MS Dhoni’s video showcases the incredible power of social media and celebrity influence. In just three hours, over 3.6 million people downloaded the game, highlighting the immense reach and impact that influential figures can have on promoting products or services. This event serves as a reminder to marketers and advertisers of the importance of leveraging social media and engaging with celebrities who resonate with their target audience. As the world becomes increasingly interconnected, viral moments like these will continue to shape consumer behavior and drive new trends in the digital landscape.

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