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TRAI Directs Mobile Calling New Rules from 1st May

Airtel and JIO have said, they will roll out the AI filter from the next quarter. It will be available for both prepaid and post-paid customers, and will not incur any additional charges.




The new mobile calling rule implemented by TRAI from 1st May. Discover how this rule affects your mobile calling experience and what you need to know to stay compliant. Stay informed and stay connected with this important update.

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Starting from May 1, 2023, the Telecom Regulatory Authority of India (TRAI) has introduced new regulations to curb spam calls and messages. These regulations are aimed at protecting consumers from unwanted and fraudulent communication from telemarketers and scammers.

TRAI New regulations

Under the new regulations, telemarketers and businesses must register with the TRAI before sending any commercial communication to consumers. This registration process involves submitting detailed information about the business, including their name, contact information, and the type of communication they intend to send.

Additionally, telemarketers must obtain explicit consent from consumers before sending any commercial communication. This consent can be obtained through various means, including written consent, electronic consent, or through a toll-free number provided by the telemarketer.

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The new regulations also require telemarketers to identify themselves and the purpose of the call or message at the beginning of each communication. This identification must include the name of the business and the nature of the communication.

To ensure compliance with these new regulations, the TRAI has established a complaint mechanism where consumers can report any violations. The TRAI will investigate these complaints and take appropriate action against violators, including imposing fines and revoking their registration.

Airtel, JIO Announce to Roll Out AI Filter

Airtel and JIO, two of the leading telecom operators in India, have announced that they will roll out an artificial intelligence (AI) filter for their customers. The AI filter is a feature that will automatically block unwanted calls and messages from telemarketers, spammers, and fraudsters. The AI filter will use machine learning and natural language processing to identify and filter out such calls and messages, based on the user’s preferences and behavior. The AI filter will also allow the user to report any unwanted calls and messages, and provide feedback to improve the system.

The AI filter is expected to enhance the customer experience and satisfaction, as well as reduce the nuisance and harassment caused by unwanted calls and messages. The AI filter will also help telecom operators to comply with the regulations of the Telecom Regulatory Authority of India (TRAI), which mandates that all telecom service providers should implement a mechanism to block unsolicited commercial communication (UCC).

Airtel and JIO have said that they will roll out the AI filter in phases, starting the next quarter. The AI filter will be available for both prepaid and post-paid customers, and will not incur any additional charges. The AI filter will be compatible with all types of phones, including feature phones and smartphones. The AI filter will also work across all networks, including 2G, 3G, 4G, and 5G.

The AI filter is a result of the collaboration between Airtel and JIO, who have joined hands to leverage their combined expertise and resources in AI and telecom. The AI filter is also a testament to the innovation and leadership of the Indian telecom industry, which is constantly striving to provide better services and solutions to its customers.

Overall, these new regulations are a welcome development for Indian consumers who have long been plagued by spam calls and messages. By requiring telemarketers to register and obtain explicit consent before sending commercial communication, these regulations will help to reduce the number of unwanted and fraudulent communication and give consumers greater control over the communication they receive.

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